Learn Not Blame is DAUK’s central campaign launched in Parliament on 20th November. We aim to empower individual doctors to be part of a transformational change process working towards a revolution in the culture of the NHS.


why we need learn not blame

For too long, when things go wrong, the blame culture has prevailed. This is endemic both within the profession and NHS organisations more widely, often without genuine analysis of systemic failings, or learning from what happened. Recent high profile cases have illustrated just how toxic this blame culture can be. In this campaign, we are coming together to say: enough. This has to stop.

What we need is a just culture in the NHS, where every individual – whether patient or staff – is valued and cared for. We need to develop a culture that celebrates success and the good work of thousands of professionals, but one that also acknowledges and learns in a constructive and fair manner when things go wrong.

Through the 'Learn Not Blame' campaign, we are committed to creating a better culture that promotes learning from adverse events and prioritises fairness, openness and the wellbeing of both patients and health care professionals. This can only happen by the creation of a just culture for all. We seek to empower doctors – and all those working in the NHS regardless of role – to do what they can within their own sphere of influence to ensure meaningful change and to create a better NHS to work in – and a better NHS for patients.


sign up to the learn not blame campaign

The campaign encourages individuals to commit to action within their own sphere of influence, and join together as a movement to put pressure on NHS leadership to mirror that change and commit at a Trust or Health Board level to an open, learning and just culture.


support learn not blame

The Learn Not Blame campaign depends on your generosity. Please help us to build a unique movement uniting doctors, patients, healthcare professionals and families in arguing for a just NHS culture. Every penny of your donations will go towards the campaign.

Upcoming Learn Not Blame events


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